Artificial intelligence comes to fruition by teaching a machine to think and react like a human being. Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can't grasp things like style, voice, and perspective, no matter how intelligent they might be. Though a machine can't do creative writing, artificial intelligence can be helpful in your content marketing processes.

Content marketing is today's one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media based platforms have a great importance on enabling companies to design multimedia oriented, interactive content. But on the other hand, there is still something more to do for improved content marketing approaches. In this context, objective of this study is to focus on intelligent content marketing, which can be done by using artificial intelligence.

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score.